Is Selling a House by Auction a Good Idea?
Should you sell your house by auction instead of using a traditional listing?
In this clip from Let Me Tell You A Quick Story, Chris Chudacoff asks Brenna Van Hoogenstyn of Kathy + Brenna Real Estate / Harcourts Blue Water why auction can be such a useful strategy for sellers — especially when homes are sitting longer, buyers are watching days on market, and sellers are losing leverage.
Brenna explains why auction is not about desperation or being forced to take a low offer. It is about creating urgency, demand, and competition around the property. She also breaks down two common myths: whether sellers lose control of the final sale price, and whether auction adds major extra cost to the transaction.
If you are thinking about selling your home, or your listing has been sitting without the traction you expected, this clip will help you understand whether auction may be worth considering.
Chris’s full conversation with Brenna covers the Orange County market, 2027 buyer and seller strategy, auction misconceptions, buyer representation, pricing strategy, and why buyers should stop following the herd.
Watch the entire episode here: https://youtu.be/g13sCI3lxGk
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