The Biggest Pricing Mistake Home Sellers Make
If you are thinking about selling your home in 2027, Brenna Van Hoogenstyn has one major piece of advice: do not treat your list price as the number you have to get.
In this clip, Chris Chudacoff asks Brenna for her best seller advice in this current housing market. Brenna explains why the list price should be used as an invitation to create traction, generate showings, and encourage buyers to compete especially in a housing market where sellers may not have the same leverage they had a few years ago.
If you are planning to sell, this clip will help you think more strategically about pricing, buyer psychology, and how to avoid sitting on the market with no useful data.
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