I had a difficult phone call with a client this morning. I’ve been talking to his client for three months about loans and buying a home and they’ve yet to get pre-approved to buy a home. They found a home this weekend. They want to make an offer. Offers are due today at 5 p.m. and they can’t write one, why? Because they haven’t got pre-approved yet.
They have no idea how much home they can afford. Let me show you something. The top three mortgage related Google searches today are:
– 1: How much mortgage can I afford?
– 2: How much mortgage can I qualify for?
– 3: What type of mortgage can I afford?
People are hungry for this information. But here’s the challenge.
ChatGPT cannot give you the answer. Google cannot give you the answer. A mortgage professional can. Allow us the opportunity to help you understand how much home you can afford. If you’re looking for a car and you’re at the Mercedes-Benz lot, but you should only be buying a Toyota Avalon, we want to help you avoid that.
But maybe you’re shopping for a Toyota Avalon and you can actually afford Mercedes and you don’t know. Allow us to invest a little bit of time to help you understand what your home buying power is to get you in a position to succeed. Thanks for listening. Have a great day.