Your Business Insurance Probably Costs Too Much. Here’s Why.
True Point Lending
True Point Lending CA
Published on September 14, 2026

Your Business Insurance Probably Costs Too Much. Here’s Why.

Nobody wakes up excited to deal with business insurance. That is exactly why I wanted my friend Bijan Noori from Core Brokers to sit down with me.

Bijan has a way of making a painful and confusing part of running a business easier to understand. We talk about how he got into insurance during the 2008 financial crisis, why he and his brother moved their practice to Core Brokers, and the options many business owners never hear about when they shop for employee benefits.

We get specific about HRAs, captive insurance, partially self-funded plans, broker incentives, and why the most expensive plan is not automatically the best plan. Bijan also explains why a good benefits advisor should show you the math, explain the tradeoffs, and sometimes recommend an option that pays the broker less.

In this episode, you’ll learn:

– How an HRA can help an employer lower premiums without simply transferring more risk to employees
– When captive or partially self-funded insurance may make sense
– Why insurance data can help employers reduce claims and educate their teams
– How broker compensation can influence the options a business owner sees
– Why companies with roughly 20 to 500 employees can get overlooked by large national brokerages
– What Bijan and Core Brokers do differently for small and midsize businesses
– Why joining a larger team brought new energy back into Bijan’s work

Chapters

0:00 Meet Bijan Noori and why business insurance matters
1:09 Family, fatherhood, and starting new hobbies
8:15 How Bijan entered the insurance business
12:30 Building a group benefits practice and joining Core Brokers
17:08 How HRAs can help employers control costs
20:03 Broker incentives and choosing an advisor, not an order taker
24:37 Captive insurance, stop-loss protection, and claims data
30:20 Insurance pressure on small businesses and smarter plan choices
34:10 What makes Core Brokers different for midsize employers
39:31 Food, family, and how to connect with Bijan

To connect with Bijan, contact Bijan Noori at Core Brokers.

Email: bijan@corebrokers.com

Website: www.corebrokers.com

If you need a mortgage advisor who will give you options, explain the tradeoffs, and help you make the decision that fits your life, visit truepointlending.com.

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True Point Lending
True Point Lending CA
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